Haute Fast Food by Chef Jacques la Merde

An anonymous Instagram user, known only by the Instagram handle @chefjacqueslamerde, is making a name for him or herself by attempting to “modernise” regular fast food, junk food, and convenience food items; and re-plating them in a style often seen and found in most high-end Michelin-starred restaurants.

Often following a food industry-related jibe, @chefjacqueslamerde breaks down each dish, ingredient by ingredient Photo: @chefjacqueslamerde

Often following a food industry-related jibe, @chefjacqueslamerde breaks down each dish, ingredient by ingredient Photo: @chefjacqueslamerde

Two short, but self-explanatory, phrases – “small portions; tweezered everything” – sums up the main theme of the Instagram page. Using a dinner plate as a canvas, @chefjacqueslamerde posts top-down photographs of his re-modelled masterpieces; in such a way that seemingly pokes fun at the way chefs at “current” and “hip” eateries plate their dishes. The accompanying captions of the photos also takes jibes at chefs and cooks by mimicking commonly-used terms and phrases used by the many men and women in food industry.

Truth be told, I don’t think any form of malice was intended when the page was created. He or she is just a food-loving person (or an artist, perhaps), who wishes to express his or her creativity. The birth and rise of social media has granted virtually everyone a chance to get their own fifteen minutes of fame. With more than 54,000 followers (at the time of this post), it seems that this witty and ingenious soul isn’t planning to slow down any time soon. Regardless of whether he or she decides to shed the veil of anonymity; @chefjacueslamerde’s page subtly and subliminally reminds us not to take things too seriously, and that we should remember to have fun with what we do.

Related reads:
Ruth Bourdain (Twitter)
Here's Your New Favorite Food Magazine: GOUT (Eater)
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